The Comedy Advertising Network (CAN) is an association of independent online publishers specialising in the comedy genre. With a combined reach of over half a million unique readers each month, the Comedy Ad Network is the largest single advertising association for the online comedy audience in the UK.
CAN represents a number of independent publishers who reach every part of the online comedy world. From TV and film, to live comedy, the UK's music festivals and the Edinburgh Fringe, we can reach further and better than any other online comedy-specific advertiser.
The Comedy Advertising Network works by combining the collective strength of the UK's leading comedy websites. We help advertisers and brands reach their target audience effectively, efficiently and with as little hassle as possible.
The CAN network reaches over 600,000 unique visitors per month, who generate over 2 million page impressions per month. Our audience breakdown falls approximately to 58% Male, 42% female; and average between 24 – 34 years old.
CAN members produce a wide variety of content across the comedy spectrum, from the latest programme information on the next big comedy series, to the newest hot comedy venue in London. CAN reaches every niche of the comedy world.
Who is in the CAN?
The British Comedy Guide
The British Comedy Guide is the UK's most visited comedy-related website. It provides comprehensive guides to all current TV and radio comedy, as well as a significant number of archive shows. The BCG also covers the live comedy scene with a growing number of reviews, features and interviews. Other sections of the vast site include a busy message board, a DVD shop and an area offering advice to aspiring comedy writers. www.comedy.co.uk
London Is Funny
Specialising in covering the world's foremost comedy scene, London Is Funny has built up a reputation as the 'go-to' website for both London-based comedians and people looking for comedy in the capital. With a range of top-quality original content such as interviews, picture galleries, regular columnists and comment pieces, and a high successful satellite Edinburgh Fringe site, London Is Funny is one of the leading new independent publishers in the comedy genre. www.londonisfunny.com
Such Small Portions
With a focus on news, interviews and innovative comedy coverage, Such Small Portions has grown to become one of the most respected comedy portals in the UK. Mixing both live coverage with incisive comment on the comedy scene, SSP has covered comedy on three continents almost all major festivals in the UK including Edinburgh Fringe Festival. www.suchsmallportions.com
As the only publisher providing a voice on the vibrant comedy scene in the north of the UK, Gigglebeats is one of the most respected sources of news, features and reviews of some of the best (and worst!) acts currently working on the northern circuit. Comprised of a dedicated team of comedy enthusiasts, Gigglebeats also publishes interviews with some of the top comics in the country and everything you need to know about the region's comedy scene. www.gigglebeats.co.uk
ComComedy have quickly established themselves as one of the most innovative new media content producers around. Having covered over 600 acts on the live circuit from festivals to single events, including artist sessions and sketches, ComComedy have firmly become the leader in content production for online audiences. CC Studios provides the content and production facilities for the CAN Network. www.comcomedy.com
'Avin A Larf' - Musical Comedy
Now in its third year, the Musical Comedy Awards (MCA) has rapidly become one of the highlights of the comedy calendar and the best opportunity to witness the stars of today and tomorrow in the musical comedy world. MCA is the premier destination for people who like to write, perform or enjoy comedy songs, and serves as a creative playground for the global musical comedy community. www.musicalcomedyawards.com
CAN is able to accommodate advertising campaigns on any scale: from comedians looking to promote individual shows, to large-scale multi-focussed campaigns over extended periods designed to help place brands firmly within the comedy genre.
Apart from hosting a wide variety of banner advertising suitable to any budget, CAN is able to create campaigns designed to help comedians and brands reach the comedy market through selective high-quality editorial, a viral video campaign, bespoke campaign hubs, section sponsorships as well as full socially driven campaigns.
Editorial and sponsorship campaigns can be closely coordinated with banner advertising to help maximise exposure at key points in any campaign period, and to provide a 'bump' at key times.
Previous advertisers include UKTV; The Comedy Crawl; The Royal Albert Hall; Highlight Comedy Clubs; The Southbank Centre; Underbelly; and Applecart.
CAN Content & Production
CAN works with some of the most respected and prolific comedy journalists in the UK to produce regular news, features, viral videos, festival and gig reports.
CAN is capable of building editorial hubs and featured editorial to act as the focal point of any campaign, whether it be a ticketing offer, a new comedy TV show, a viral marketing campaign or anything else.
CAN is also capable of building and expanding hubs to provide bespoke commissioned content written on a professional level by the network of writers. CAN works closely with clients to help maximise the effectiveness of any campaign.
CAN has a back catalogue now spanning over 600 artists covered on the live scene with artist contributors such as Jimmy Carr, Rich Fulcher, Jon Richardson and many more.
We can provide whatever the campaign requires. From live coverage across the circuit and festivals to original content: including daily videos, on the day content, and individual artist features, viral production and full broadcast episodes.
CAN is able to serve full production to any campaign as branded content integrated and syndicated via the CAN network, or as bespoke content delivered to the brand or company directly. All productions, original and live, reach the CAN network as well as additional comedy seeding.
Find Out More
For advertising and partnerships, or to find out more about CAN generally, please get in touch with Silver Bullet Digital:
Please contact Steve Wild:
T: 0203 556 6530